The influential vlogger

An interesting few weeks..... Here at gloveglu HQ we started to see some really compelling traffic spikes that began on Easter Friday. At the time we were running a promotion across all out networks and initially assumed that this increased…

So whats the difference between gloveglu and MEGAgrip?

After we had been selling gloveglu for a couple of years we began to get more and more requests from keepers asking for a stronger version. Sure, the original gloveglu was doing an excellent job, however some goalies had a preference for more…

Label design

I remember, at the time, that the bottle and label design were going to be a key part of how the brand would develop. Steve at Tin Racer had put many options to us and its interesting now looking back at some of the options. I think from an…

How it all began (Part 2)

Ok. So, as is often the case, the idea is the easy bit. The next step was to develop the product. Luckily I had a contact, and after a few weeks the first sample arrived. Glenn had agreed to help with the testing (as he was a goalkeeper coach…

How it all began (Part 1)

I've worked with many brands over the years – big and small – and established sales and marketing strategies across a wide spectrum of sporting goods products within the UK & Ireland. Back in 2012, I was with one of my start up clients…